Workshops help the company bond together as a team. Often, if you ask six people the same question, you will get six different answers. For example, if you ask six people at many companies what’s the most important strength of their company, product, or service, you will get six diverging answers. That is not a good thing, and workshops will help you to unite employees and create a more powerful vision at every level of the company.
Even more important, workshops offer an opportunity to create synergy in your organization. You will find that the ideas you generate as a group will be light-years ahead of what anyone of you, including the CEO or department head, would have created on your own. At the same time, workshops also give the company or department leader a rare opportunity to influence attitudes, ideas, and the direction of the company.
As a result of your first workshop, you will have a list of things you need to work on to improve your business. Each one of those items needs its own workshop to solve the problems or remove the obstacles. So keep the list and methodically work through each issue until you have solved the problems.
As the workshops are creating procedures and policies to solve problems, the leader of the workshop puts out a post workshop memo that says: “This week’s workshop solved the problem of customer service inconsistencies. Here are the nine things you can do when a customer is unhappy.” That memo goes into a “procedure binder” and that becomes a training manual for new people. Each memo is a page or two and so, at the end of the year, you will have 50 to 100 pages that document an entire year’s worth of workshops. As you test and finalize the procedures into policies to address each issue, you take out the old memo and replace it with the new, more thoroughly developed policy. This works best when someone is assigned the responsibility of updating the binder to reflect all of the growth and learning curves of the company.
(The Ultimate Sales Machine, Chet Holmes)