Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.
Before → Here’s your world…
After → Imagine what it would be like if…
Bridge → Here’s how to get there.
It’s super simple, and it works for cold emails, drip campaigns, and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.
Let’s dive into some of the principles that make for an ultra-effective sales pitch and sales presentation. Here are the tips and tactics:
- Reference past conversations
- Start your elevator pitch with a question
- Keep it short
- Highlight benefits, not features
- Anchor your pitch in data
- Keep it conversational, not formal
- Use simple graphics to convey meaning without text.
- Use icons to show statistics you’re comparing instead of listing them out.
- Include statistics that tie real success to the benefits you mention.
- Follow up your descriptions with visual examples.
- Don’t just list who you work with; include specific success metrics.
- Tell a story that flows from one slide to the next.
- Incorporate hard data with a memorable background to make your data stand out.
- Personalize your final slide with your contact information and a headline that drives emotion.
- Include one clear call-to-action on your final slide.
Present a DEMO. The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.