There is a wide range of ways you can follow up your customers; you can do it by phone, a letter, or even in person, but the fastest way is to follow up is by email. Following up right after a trigger event provides the perfect opportunity to naturally start a conversation with a prospect.
There are some rules when it comes to following up leads:
- Patience will be rewarded. You need to play the long game and follow-up consistently over a long period of time.
- You need a system to preventing embarrassing situations like duplicate emails or making your prospects feel like they’re being spammed.
- Sharing wisdom, references, statistics, or any other kind of relevant content is always a great practice.
- All sales emails should be short, but follow-ups should be even shorter.
- Show absolute belief in your product’s fit for the prospect.
- Introduce personalization or points of interest that the prospect mentioned previously.
- The subject line on your email should be one of the reasons you get a response to it.
Here are some good examples of proven strategies:
- The ‘How Did We Do?’ follow-up email: “To help us serve you better in the future, we’d love to hear about your experience with our sales / projects / services / support team”.
- The ‘Survey/Feedback’ follow-up email: “We pride ourselves in providing the best ‘product/services’ for our customers, and so we’d like to hear your feedback”.
- The ‘Can I help you’ follow-up email: “Just checking in to see how you’re getting on with ‘product/service/project’? Just let me know if I can help you with anything”.
- The ‘Anything else?’ follow-up email: By sending this email, it’s a polite way of giving the customer a chance to ask anything else and feel entirely satisfied with the interaction.