To connect with your listeners, you need to understand why your topic is relevant to them. If you want to break through, your message needs to convey. Why is it important to the audience? Why should they care? Why does your topic matter to them? It’s vital to understand what motivates your listeners.
Always give a practice talk before you present in front of an audience. A good way to determine what your presentation should say, it’s to explain your ideas verbally to someone who does not already understand your product. They will develop opinions about your presentation of the product. Ideally, the opinions will result in useful feedback. The value of feedback is powerful, it can help refine good ideas, kill bad ones, and postpone premature ideas that are not yet ripe.
Technical people prefer to share their thoughts with a practical process rather than an essay, but nontechnical people would probably try to explain first with words, either oral or written. In the digital era, information comes to us in many forms. Engineering data is not always kept in folders. In fact, data is managed across many mediums. Try with a flow diagram, videos, product demonstration, virtual catalog, visit an onsite installation, or maybe a 3D experience.
Present your product in a way relatable to ‘the customer’s every day. It’s your job as a presenter to make your talk enjoyable and to help gets across what you want to say in a clear and easy-to-follow way.
When an audience member asks a question, it is a good idea to repeat the question, asking the questioner whether you have understood it, before answering the question. You give yourself a few moments to think about your answer. When thinking under pressure, it can be far too easy to jump to wrong answers.
Remember: Don’t give a talk while seated. Standing gives you more energy, the talk is more dynamic, and it is easier to maintain eye contact. Don’t face the screen too much. Don’t put your back to the audience. Don’t stand in front of the screen. Don´t look down at your computer all the time.