Sales Engineering

Reaching out to companies or customers, pitching the product, negotiating, and closing a deal is a valuable business experience that builds incredible confidence for a sales professional. Sales engineers often work to strict deadlines as their income relies on their[...]

To be great at sales, you need to care about people as the emotional beings that they are, while also caring about the analytical side of measuring and evaluating human behavior and decision making. Selling is an art that requires[...]

In many companies, the emphasis is on “get it done, and get it done fast.” So it’s natural that heads of Sales Engineers believe they are hired for what they know, not what they can learn. They assume their prior[...]

Sales engineers have become adept at discovering customers’ needs and selling them “solutions”, generally combinations of products and services. This works in case customers didn’t know how to solve their own problems. But what happens in case customers have a[...]

This is a common question in job interviews to evaluate sales expertise and communication skills. When you’re asked to sell a pen, it’s all too easy to focus on that pen. You might be tempted to talk about its many[...]

Sales engineers have to visit their customers so they need to move extensively and spend a large portion of time traveling to meet with customers. Sales engineers are specialized in sell complex scientific, industrial and technological products or services to[...]

Sales engineers and technical sales reps must perfectly understand the product or service they are selling; they should be able to explain in detail how it works, what business value it offers, and the results that customers will achieve. They[...]