PROFESSIONAL CERTIFICATE IN
Business Development and Strategic Account Management
Starts On-Demand / Immediately
By completing our Technical-Sales Training Courses, participants will be able to:
WHO SHOULD ATTEND?
Our sales training is aimed at salespeople with a multidisciplinary technical profile involved in commercial & sales positions, interested in expanding or perfecting their knowledge, sales skills, and professional competencies in the technical-sales world.
- Sales Engineers
- Key Account Managers
- Business Development Managers
- Consultative Sales Specialists
- Technical Sales Representatives
- Other B2B Sales Executives
TEAM OF TUTORS
The team of tutors for these courses is made up of qualified professionals from different countries, worldwide. Our teachers are industry experts, have extensive experience and expertise in technical selling; they are all passionate about their areas of know-how and will ensure you achieve your personal development goals.
PROGRAM STRUCTURE & CONTENTS
– Account Management for Business Development
– Planning and Preparing for Prospecting
– Qualifying Leads and Sales Opportunities
– Work Efficiently with Professional Buyers
– Best Practices for Pipeline Management
– Account Mapping and Key Player Map Development
– Customer’s Fingerprint for Account Management
– Creating a Proficient Account Plan Workbook
READINGS, LECTURES & VIDEOS:
Building Relationships, Collaboration, Conflict Resolution
Ten Ways to Accelerate Your Customer’s Buying Process
The Value of Customer Relationships
The Value Proposition Concept
The Cornerstone of Blue Ocean Strategy
Identifying and Influencing The Influencers
The Value is in The Planning, Not the Plan
Interacting with Your Prospect
Key Account Management. Developing Relationships
Measuring Key Account Management
The Role and Requirements of KAMs
New Business. Selecting Target Accounts
Sales Models. Sales is not an Art, It is a Process
The Solution Gap in The Consultative Selling
Knowing How to Develop Interdependent Relationships
Establish and Maintain Sufficient Rapport
When Buyers Say No… Re-establishing Rapport
Leads Generation and Technical Prospection
Choose to Work with Better Clients
How to Create a Value Proposition that Actually Sells
Easy Explanation of Powerful Concepts in Business
The Essentials of Value-Based Selling
The KAM Strategic Planning Matrix to Categorize Accounts
The Professional KAM, Methodology, and Business Strategy
Strategic Selling Process for Sales Engineers
KAM Relationship Mapping and Value Creation
Key Account Management and Strategic Planning
Getting Account Strategy Right
How to Sell to C-Suite or High-Level Executives
Your Strategy Needs a Strategy
The Power of an Entrepreneurial Mindset
Account Mapping or Player Map, How to Build Account Maps
7-DAYS MONEY BACK GUARANTEE
Join the course today, and you have 7 days to dive into it. If you realize that it isn’t worth just ask for a full refund and we will send your money back right away, or if you prefer, you can change your enrollment to another course within our portfolio, or you can transfer your enrollment to another person.
Our E-Learning methodology enables action-based learning that maximizes strategic planning and problem-solving to improve expertise outcomes. In addition, participants will become competent in developing their capacity for self-learning, research, analysis, and decision-making.
A rich blend of contents will be provided with a practical approach applied to the real-world workplace. Furthermore, all course participants have the coaching, guidance, support, and assistance from our team of experts.
Online Courses give you the flexibility to learn at your own pace, within anyplace, and anytime that suits you best. Participants can follow the training regardless of their geographic location, travel schedules, and current job responsibilities.
Designed specifically for busy executives; study material can be accessed through our E-learning Platform which is available 24/7. Anytime accessibility is possible through any notebook, smartphone, or tablet, in a responsive web interface.
Our training courses do not evaluate theoretical aspects or memorization of concepts. Participants must present a set of practical homework.
These Assessments seek to develop sales skills and professional competencies to make arguments, defend your point of view, provide an opinion on a topic; research, analyze and integrate information to explain a particular topic; analyze data from study case; strategically plan, make decisions; solve problems and present solutions.
CERTIFICATION: Participants will attain a Certificate of Achievement accrediting the successful completion of the Training Course.