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Best Practices and Strategies for Sales Engineers
Sales engineers and technical sales reps must perfectly understand the product or service they are selling; they should be able to explain in detail how it works, what business value it offers, and the results that customers will achieve. They also have to sell the idea of why customers need to make a change to move forward to the solution offered. Sales engineering uses a lot of discovery questions to uncover the challenges that customers have in their business or the outcomes they can’t drive. The objective of this section is to share real sales strategies, effective techniques, proven methodologies, powerful tips, secret tricks, useful recommendations, examples of best practices, work expertise, and knowledge from high experienced businesspeople and prestigious institutions to help sales engineers and technical sales professionals to become successful.