Today’s B2B buyers are socially sophisticated and informed. Social selling for B2B businesses means using social media to generate leads and feed your sales funnel. This doesn’t mean pasting cold email templates into LinkedIn and blasting them out to contacts. Through social media, salespeople cultivate long-term relationships, convey authority and credibility, and appear on decision-makers radars.
ANSWER QUESTIONS. Answering questions will have a great impact on your reputation and is a great way to show that you are an expert in your industry and is a chance to promote products/solutions that your followers may be looking for. Start off by searching for industry keywords, mentions of your company name or brand, and even mentions of your competitors. By doing this you will likely stumble upon tons of questions that you might have an expert answer for, and even an opportunity to promote your company solutions in the process.
ENGAGE WITH REVIEWS. Engage through review response and clear up customer confusion. This is a great way to mend problems and show your customers they are heard. By responding to reviews quickly through social media you’re giving the audience a great impression of what your company values.
WRITE CONTENT. Don’t underestimate how much one piece of quality content like a blog article, checklist, or task template could attract a prospect to you and your company. The best content is educational and gives your prospects actionable insights or useful tools that provide value to their business—and an added benefit is that your prospect will come to trust your expertise, so that the next time they are looking for something, they are looking back to you.
SHARE CONTENT. If you’re not a great content writer, you can share industry-leading content. Simply sharing intriguing industry news or content and adding a personal comment or opinion can have a similar effect to writing content. Engage and interact with others through comments and opinions encourages others to engage more with you. Add value by sharing useful industry insights.
JOIN LINKEDIN GROUPS. LinkedIn groups are a great tool to include in your Social Selling strategy. LinkedIn offers group engagement statistics that allow you to select groups that are the right match for you and your company. Gain visibility by liking posts, contributing to posts, and sharing group conversations. (Vendasta.com)